SEO

SEO Services

Keyword strategy, on-page optimisation, content, local SEO, and technical fixes treated as one job — not five separate reports nobody acts on.

Talk About SEO

SEO Services

SEO works when the whole picture is treated together

Most websites do not have one single SEO problem. The pages target the wrong searches, the content is thin in the places that matter, local signals are inconsistent, and a few technical issues quietly hold everything back. Fixing any one of those in isolation rarely moves anything.

We work across keyword direction, on-page structure, content, local visibility, and technical health together, in the order that makes sense for the business. You get practical work on the pages that matter rather than a monthly report full of metrics nobody reads.

Quick Facts

Focus On-page, content, local and technical SEO

Fit Service firms, ecommerce, local businesses, lead gen sites

Approach Practical actions over generic SEO reporting

Support One-off projects or ongoing monthly direction

The challenge

Close to invisible in local search

Most local businesses barely show up on Google for anything but their own name.

roofer in leeds

Your business

What we do

We rebuild the on-page SEO

So Google understands exactly what each page is for.

ellandroadroofing.co.uk

Elland Road Roofing website built by Shro Web

Page titles Headings Meta descriptions Image alt text

Proof, front and centre

5.0

R&N Cleaning’s Google rating — the first thing searchers see on the site we built for them. See the case study →

The aim: found, trusted, then chosen.

What SEO Support Covers

The work that actually moves search visibility

Technical health is one part of it. The rest is choosing the right searches, writing pages that deserve to win them, and making sure local buyers can find you.

Keyword strategy

→ Working out which searches actually lead to enquiries for this business
→ Matching each important page to one clear intent instead of three
→ Separating realistic targets from terms that waste a year of effort

On-page optimisation

→ Titles, headings, and page content tuned to what people search for
→ Internal links and page hierarchy so authority flows to the right pages
→ Pages that answer the query properly instead of skirting around it

Content that earns rankings

→ Content plans built from real search demand, not guesswork
→ Service pages, guides, and supporting content shaped to convert
→ Refreshing or merging old pages that are holding the site back

Local SEO

→ Location pages and local landing pages that hold up in local search
→ Consistent business details and the local signals that influence maps results
→ Support for Google Business Profile content and reviews direction

Technical SEO

→ Crawlability, indexing, redirects, canonicals, and sitemap setup
→ Core Web Vitals and page speed work where it affects rankings
→ Structured data and clean templates so search engines read pages correctly

Measurement and priorities

→ Tracking the queries and pages that matter to revenue, not vanity metrics
→ A prioritised list of what to fix first and what can wait
→ Clear reporting that explains what changed and what happened next

How It Works

A straightforward SEO process

A clear, structured process so you always know what's happening and what comes next.

Review

We assess the current setup, what the site is trying to rank for, who it is competing against, and where the main weaknesses sit.

Prioritise

We sort the work into what needs fixing first, what will move rankings and enquiries next, and what is not worth overthinking.

Implement

We work through on-page improvements, content, local signals, and technical fixes based on the agreed scope.

Refine

As rankings, traffic, and enquiries become clearer, we keep refining the next best moves.

FAQ

Common questions

No. Anyone promising guaranteed rankings is usually overselling. We focus on stronger fundamentals, better targeting, and practical improvements that give pages a real chance of ranking.

Most sites see meaningful movement within three to six months, often sooner for fixes on pages that already have some visibility. Competitive terms take longer. We will tell you honestly what a realistic timeline looks like for your searches before any work starts.

No. Technical health matters, but it is only one part of the job. Keyword strategy, on-page work, content, and local visibility usually make the bigger difference for most businesses — so we treat all of them together.

Yes. That is often where service businesses see the clearest gains — location pages, consistent local signals, and content built around how people actually search in the area.

Yes. SEO usually works best when structure, technical setup, and content are treated together. Where content gaps are holding the site back, we help shape what needs creating or improving next.

Yes. The audit is a diagnostic review. SEO services can include implementation and ongoing work after that.

Other services

Need SEO support that goes beyond fixing technical issues?

Send over the site and the searches you need to be found for. We will tell you what matters most and where the realistic gains are.

Discuss a project

SEO Services

SEO works when the whole picture is treated together

Quick Facts

Close to invisible in local search

We rebuild the on-page SEO

The work that actually moves search visibility

Keyword strategy

On-page optimisation

Content that earns rankings

Local SEO

Technical SEO

Measurement and priorities

A straightforward SEO process

Review

Prioritise

Implement

Refine

Common questions

Web Design

Web Development

App Design

MVP Development

Shopify Development

WooCommerce Development

Native App Development

Care Plans

Landing Pages

Pay Monthly Websites

Website Audit

SEO Audit

Growth Package

PPC

Content Marketing

Marketing Strategy

White Label Development

Web Design Hull

Web Development Hull

App Development Hull

Shopify Developer Hull

Website Redesign

Web Apps

Discovery Sprint

Need SEO support that goes beyond fixing technical issues?