R&N Cleaning
A conversion-focused website for a London property cleaning company. Clear service structure, Google 5.0 social proof, an inline booking form, and a WhatsApp quote flow — designed to turn local search traffic into direct bookings.
The brief
R&N Cleaning needed a website that could convert local search traffic into direct enquiries without relying on third-party booking platforms or phone calls as the only route to contact.
Our approach
We built a clear, trust-led website with an embedded booking form, WhatsApp CTA, structured service grid, and Google review social proof — all built around a single conversion goal.
The outcome
A clean, fast website that handles both discovery and booking in one place, with a contact route suitable for the audience the business is targeting.
Case study
R&N Cleaning is a London-based property cleaning company offering weekly, bi-weekly, and deep cleaning services for homes, landlords, and letting agents. Fully insured, DBS checked, and operating across London with same-day booking availability.
The ChallengeThe business needed a website that could do two jobs at once: explain the offer clearly enough to justify trust, and make it easy to book without friction. The audience tends to search locally, compare quickly, and contact on impulse — so the window to convert is short and the page has to be fast, credible, and direct.
What We DidWe designed and built a straightforward, conversion-led website structured around the way the business gets enquiries. A hero section with an embedded booking form captures intent immediately. A WhatsApp CTA provides a low-friction alternative route. A services feature grid covers the key trust points — insured, DBS checked, flexible scheduling, eco-friendly products, same-day availability — without clutter. Google review social proof (5.0 rating) is placed prominently to handle the credibility question early.
Technical BuildBuilt as a custom website with clean, fast HTML and a CMS that lets the team update service areas, pricing pages, and gallery content without development support. The booking form submits directly and is structured to collect the details needed to respond with a quote without follow-up questions.
OutcomeThe site gives R&N Cleaning a professional digital presence that matches the quality of their service — and a direct route from search to enquiry that does not depend on third-party platforms or manual outreach.
Platform Interface
